Etienne Aigner Boot Black Leather horse riding Heel KNEE fashion fashion fashion BOOTS 7.5 N VTG be0808

Etienne Aigner Boot Black Leather horse riding Heel KNEE fashion fashion fashion BOOTS 7.5 N VTG be0808

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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” HOGAN CALZATURA women SNEAKERS PELLE black - 66AD,.NEW Womens CATERPILLAR CAT Adriana Lo P305283 purple Purple 7 Ankle Boots shoes,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Adidas shoes for women Solid Navy SuperStar,.

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birthday messenger bot

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Pikolinos Boots BuckleSide Zip Brown Round Toe Mid Calf Boots Womens 39 US 8.5,9,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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On Cloudsurfer Performance Running shoes, Women's Size 7.5, Ink Jade,

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.NIB BEARPAW EMMA BOOTS 610W-205 WOMENS SIZE 8 CHOCOLATE FREE SHIPPING,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

NIKE WOMENS VIALE BLACK WHITE SHOES 2018 BEST SELLER,.  Other than that, it just runs in the background bringing my client new customers every week!

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Brooks Adrenaline GTS 18 Running shoes - Women's Size 9(2E), Navy Teal Mint,Learn more here.

 

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