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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Roper Womens Shorty Fringe Boot- Pick SZ color.,.Skechers EZ Flex 3.0 Beautify Trainers Memory Foam Sports Fashion Womens shoes,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.shoes NIKE Air Force 1 (GS) 314192-009 – color black – Sneakers,.

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Saucony Women's Cohesion 11 Sneaker,.

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birthday messenger bot

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Reebok Wmns Classic Leather PS Pastel ( CM9160 ),.

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shoes PUMA women SCONTATE Basket Platform Core - Bianco - 364040,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Rocket dog brown lace up boots,

Ryka Women's Aries Walking shoes,

Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Shoe Size: Other
Main Colour: BIANCO/ORO Brand:

LAURA BELLARIVA

Code: 1042B

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The ad set is where the targeting magic happens.Saucony Womens Sz 8 Power Grid Guide 8 Running Workout shoes S10256 NWOB Purple,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Schutz Liffa Leather Pump, 8.5,.  Other than that, it just runs in the background bringing my client new customers every week!

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