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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” SHOEDAZZLE FAUX LEATHER 1 HEEL FRONT LACEUP INNER ZIP TRIPLE BUCKLE ACCENT,.S.Oliver Women's 5-5-23632-22 590 Low-Top Sneakers Pink (pink Silver 590),

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Rocket Dog Women's Bayte Ankle Boots Brown (Brown Graham) 5 UK,.

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Saucony Women's S10382-1 Running shoes,.

Reebok Women's CL Renaissance Gum-W - Choose SZ color,

birthday messenger bot

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Saucony P19u shoes woman sneaker low S60364-3 JAZZ ORIGINAL TRIPLE,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Skechers Go Step Lite Origins Womens Trainers Memory Foam Slip On Sneakers shoes,

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Shoe Size: Other
Inner sole: Fabric Brand:

SKECHERS SPORT

Upper material: Fabric Main Colour: NERO
Code: 12899-BBK-D Sole: Rubber

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The ad set is where the targeting magic happens.Rieker Z6784 Wool Lined Flat Rambler Womens Knit Panel Warm Ankle Boots,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Reebok Women's Print Run Dist Sneaker - Choose SZ color,

campaign stats from running the birthday bot for 20 weeks

REMONTE DORNDORF red ankle boots sz 7,.  Other than that, it just runs in the background bringing my client new customers every week!

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Skechers 12300 Sport Womens Skech Air Cloud Fashion Sneaker- Choose SZ color.,Learn more here.

 

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