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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton,.shoes bass Guess canvas Sunny gym camo black lady black 46777 - New,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Reebok Men's Cl Nylon Fashion Sneaker - Choose SZ color,.

Skechers Bobs Swift-Social Hustle, Baskets Femme,.

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birthday messenger bot

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Saucony Women's ProGrid Integrity ST2 Walking shoes,White Silver,6 D US 10110-1,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Skechers GOwalk Suede Faux Fur Boots Stunning Olive 6M NEW A295826,

Rockport Women's Cobb Hill Paulette Almond Full Grain Burnished Leather,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Reebok Womens Furylite fg Fashion Sneaker- Pick SZ color.,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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REMONTE DORNDORF red ankle boots sz 7,Robert Clergerie Paris Knee-high Leather Snakeskin Boots, Hi Heels, sz 7,.Sam Edelman Women's Greta Thong Sandal Havana Red Leather Thong Sandals,.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Shih Tzu Printed (Black White) Running shoes For Women-Free Shipping,

campaign stats from running the birthday bot for 20 weeks

Saucony Hurricane ISO Ladies Running TRAINERS UK 4 US 6 EuR 37 REF 698,.  Other than that, it just runs in the background bringing my client new customers every week!

Reebok Women's's Club C 85 Diamond Fitness shoes Black,.

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Skechers 12764BLK maat pointure size 36,Learn more here.

 

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