Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” SIMONA MANDELLI Bottes Genoux Cuir black Doublées Cuir T 40 TTBE,.Ryka Womens Devo Plus 2 Fabric Low Top Lace Up Running, Plum Turquoise, Size 8.0,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Rocket Dog Womens Sam Coast Fabric Ankle Bootie- Select SZ color.,.
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SALOMON GTX Gore-Tex Walking Hiking Boots UK 6 salamon solomon saloman Gortex,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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shoes ISHIKAWA Woman Sneakers Trendy BIANCO Natural leather 1534BR,
Saucony Women's Triumph Iso 3 Running shoes, 6.5 M US, Purple bluee Citron,
Now to set up the Facebook ad!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
|US Shoe Size (Women's):||9||Width:||Medium (B, M)|
Does not apply
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The ad set is where the targeting magic happens.Reebok Sublite XT Cushion Greymelonwhitepew BS8710 grey halfshoes,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
Reebok Women's Plus Lite TI Track shoes,
shoes GUESS women GRACEN ESPADRILLAS LAMINATA RAFFIA gold FL6GRCLEM13,. Other than that, it just runs in the background bringing my client new customers every week!
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