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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Skechers Flex Appeal 2.0 Passports Womens Slip On Sneakers,.Sam Edelman Women's Packer Ankle Boot, Putty Leather, Size 9.0 3a4Z,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.SAUCONY shoes BASKET TISSU ET CUIR FEMME MODÈLE S60033-91 purple white,.

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Saucony Women's Vendetta Spike shoes, Pink White, Size 6.5 jEYc,

Ros Hommerson Women's Marcy Sand Stretch Fabric Comfort shoes,Salomon Womens Speedcross 4 Quarry Running shoes Size 9.5,.Reebok Work Women's Dayod color BLACK,.

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birthday messenger bot

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ROMIKA Women's Tabea 19 Leather Lace Up Trainer (31219),.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Ryka Womens SKY BOLT Walking shoes,

Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: PUMA
International Shipping Outside of Europe: The shoe box may arrive disassembled For International Shipping Out of Europe: The box of shoes can arrive disassembled

Ryka Women's Feather PACE-W, Black White, 6.5 M US,.

The ad set is where the targeting magic happens.Skechers 12980 NVAQ Navy Aqua SUMMITS Memory Foam Women's shoes,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Skechers Go Walk 4 Propel Trainers Memory Foam Fashion Sports shoes Womens,.  Other than that, it just runs in the background bringing my client new customers every week!

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