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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” shoes Sneakers Alte women CHANGE MaxW Star silver Shock Bianco Made In ,.shoes women PUMA VIKKY PLATFORM RIBBON P - 366419-01,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Silver Sparkle Slouchy Heeled Booties Size 6,.

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birthday messenger bot

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Skechers 15378 Performance Womens Go Walk Lite- Loafer Flat- Choose SZ color.,.

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Salomon Womens Ellipse 3 AERO W USA Trail Running shoes- Pick SZ color.,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marque: Non applicable
EAN:

Non applicable

Fabricant: Non applicable
UPC:

Non applicable

Numéro de pièce fabricant: Non applicable
ISBN:

Non applicable

MPN:

Non applicable

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The ad set is where the targeting magic happens.Saucony Bullet Charcoal Pink 12 M US,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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