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Whether your hate ‘em or love ‘em, everyone has a birthday.

Skechers 12340 Shape-Ups Kinetix Response White Rocker Sneakers Women's US 8,

“Wait! Facebook knows your birthday?” Rieker 77584-02 Stiefeletten Leder Stiefel Chelsea Boots black Gr.36-42 Neu1,.SHOES WOMAN MELISSA BEACH SLIDE AD 31754,

But it’s also great for business marketing, too!

Rieker Women’s 589p4 Trainers Black (Black-iron black 00) 7.5 UK,

Having a Facebook birthday offer is a win-win situation for both the customer and the business.shoes Synergy 2.0-Comfy Ap Skechers women,.

ROSHE ONE EMBER GLOW YOUTH SIZE 6.0 SAME AS WOMAN 7.5 NEW STYLISH PURPLE DYNASTY,.

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Reebok Women's Run Supreme 2.0 Mt running shoes, Black Solar Pink, 7 D US,shoes women DIADORA GAME WIDE XMAS 501.172824,.Sam Edelman women 8.5 ankle boot high heel black leather buckle platform 240,.

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birthday messenger bot

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Sanuk Women's Pair O Dice Sneaker Washed Black Washed Canvas Slip-on shoes,.

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shoes WRANGLER women Tronchetti black WL172542-W0062S,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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SAUCONY shoes BASKETS SNEAKERS FEMME EN DAIM JAZZ VINTAGE white 1C7,

Scholl Belemy Schlupfstiefeletten Wildleder dark brown 163062,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Saucony Womens Fastwitch 8 bluee White Running shoes Size 8 (215523),

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Saucony Triumph ISO 3 Running shoes Women's Grey Black Size US 8.5 EU 40 Used,

campaign stats from running the birthday bot for 20 weeks

Skechers GOflex Ability - Charcoal Turquoise Walking Sneaker,.  Other than that, it just runs in the background bringing my client new customers every week!

SALE SALE SALE Brooks Adrenaline GTS 17 Womens Running shoes (B) (044),.

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[Rockport Black Leather, Women’s shoes, Size 10M, Ryka Womens Devo Plus 2 Fabric Low Top Lace Up Running, Black Pink, Size 8.5 KCn,]