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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Skechers 15824 Womens You Define Courage Sneaker- Choose SZ color.,.Sam Edelman womens size 6.5 calf hair camo ankle boots booties army,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Skechers 15397 Performance Womens Go Walk Lite Ballet Flat- Choose SZ color.,.

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birthday messenger bot

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shoes OTTANT8,6 women Sneakers Trendy silver Pelle naturale MATT05PU2NE,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Reebok x FACE Stockholm Classic Leather Spirit,

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
UPC:

0727688417431

Style: Causal Brand:

Sam Edelman

US Shoe Size (Women's): Multiple Variations Model:

F3086L2

Size Type: Regular MPN:

F3086L2

Sam Edelman Olette High Pointed Toe High Ankle Boots 350, Black , 6 US 36 EU,.

The ad set is where the targeting magic happens.Rieker 62898, Women’s Mules Black (black 00) 3 UK,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

shoes CRIME Sneakers Trendy BIANCO Glitter,Natural leather 25160-10,.  Other than that, it just runs in the background bringing my client new customers every week!

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Sam Edelman Womens Kinzey Pink Ankle Boots Size 8.5 (204682),Learn more here.

 

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