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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” SeaVees Monterey Standard shoes - Women's Bleach 7.5,.Sarah Frye short black booties,

But it’s also great for business marketing, too!

SAMPLE Nike Air Max 95 Premium Coral White Womens US Size 7 UK 4.5 EUR 38,

Having a Facebook birthday offer is a win-win situation for both the customer and the business.Saucony Originals S60368-25 Womens Jazz Vintage Running shoes- Choose SZ color.,.

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Sam Edelman Women's Farrell Moccasin - Choose SZ color,

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Schutz Sheriff Black Soft Suede High Heel Platform Fringe Ankle Bootie,.

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birthday messenger bot

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Saucony Grid Shadow 8 Women's Running shoes Wht Gry orange Size 5.5,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Seychelles Womens Score Black Ankle Boots Size 8 (130397),

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Shoe Size: Other
Main Colour: BEIGE Brand:

LAURA BIAGIOTTI

Code: 55-27

Reebok Womens CL Nylon Neutrals Sneaker- Pick SZ color.,.

The ad set is where the targeting magic happens.River Island Black Faux Suede Leather Over Knee Boots Size 38 Uk 5 Vgc Heels,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Saucony Women's Grid Omni Walker Walking shoes,

campaign stats from running the birthday bot for 20 weeks

Skechers 12991 Sport Womens Dynamight-Breakthrough Sneaker- Choose SZ color.,.  Other than that, it just runs in the background bringing my client new customers every week!

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Skechers Go Walk Lite Shanti Baskets pour Femme Mousse à Mémoire de Forme Sport,

Reebok New Womens Yourflex Trainette T Cross Trainer Black White 6.5,Learn more here.

 

[Sample Nike's Air ACG Lavender Light Purple Boots Women's Size 8.5, Salomon Vandon Lo GTX Ladies Walking shoes UK 7 US 8.5 EUR 40.2 3 REF 2634,]