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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” shoes REBECCA VAN DIK women Biker black Pelle naturale A401SAUVAGES,.shoes women FITNESS CAMMINATA SKECHERS SKYLINE BLAZE BY CON MEMORY FOAM AIR,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.REEBOK FURYLITE SR WOMEN'S RUNNING SHOES BLACK FLORAL pinkS SIZE 10 US AUTHENTIC,.

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Rocket Dog Women's Magic Crush Velvet Fabric Fashion Sneaker - Choose SZ color,Skechers 13984 Performance Womens Go Walk 3 Renew Slip-On Walking shoes 9,.Sam Edelman Brown Studded Western Booties Cream, Red, Yellow Side Zip Sz 8 1 2,.

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birthday messenger bot

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Sam Edelman Women's Kami Fashion Boot,.  The hope is that most people will bring family or friends with them to celebrate:

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Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: PANTONE
Suola: Gomma Numero: Vari
Suoletta interna: Pelle,Removibile Materiale: Pelle naturale
Categoria: Sneakers Trendy Colore principale: GIALLO
Codice: P00005-33-14-07S

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The ad set is where the targeting magic happens.Skechers D'Lite Ultra Semi-Precious, Woman Sneakers,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Rockport Womens Finna Fur Lace Up Waterproof Boots Sz 9 in Antlers NEW 120,.  Other than that, it just runs in the background bringing my client new customers every week!

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