Reebok Zoku Runner Ultk Met Womens Womens Womens Trainers Lace Up shoes Grey White BD4781 U45 7355ac

Reebok Zoku Runner Ultk Met Womens Womens Womens Trainers Lace Up shoes Grey White BD4781 U45 7355ac

Reebok Zoku Runner Ultk Met Womens Womens Womens Trainers Lace Up shoes Grey White BD4781 U45 7355ac

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” SCHUHE CONVERSE DENIM JEANS HOCH ALL STAR CHUCK TAYLOR TURNSCHUHE MANN FRAU,.Sam Edelman NEW Black Velvet Calexa Women's 7 - Zip Ankle Boots,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Reebok Women's Solestead Nordic Walking shoes White (White Black 0) 7 UK,.

Rubber Laced-Up Boots - Leopard Print - size 38,.

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Reef Women's Voyage Chelsea Boot - Choose SZ color,

birthday messenger bot

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SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU JAZZ ORIG FA5,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Reebok Wmns Classic Leather PS Pastel ( CM9160 ),

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Skechers Bobs Sport Squad - Sky Write Women's Trainers,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

Skechers Formateurs de Lacets Synergie 2.0 Womens,

Reebok Women's Stylescape 2.0 City Running shoes,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Saucony Ride 10 Women's Running shoes Fog 6.5,

campaign stats from running the birthday bot for 20 weeks

Saucony Women's Progrid Ride 5 Running NEW AUTHENTIC Teal Grey 10156-2 size 6,.  Other than that, it just runs in the background bringing my client new customers every week!

S.Oliver Women's 5-5-26414-21 001 Ankle Boots Black (Black 1) 8 UK,.

shoes EASY PEASY Woman Sneakers Trendy SUPER-V-17,

Rieker M6003, Sneakers Basses Femme,Learn more here.

 

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