Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” The Fix Women's Jasper Slip-On Tassel Fringe Fashion Sneaker,.Steven by Steve Madden Womens Clio-L Calf Hair Almond Toe, Leopard, Size 10.0 DJ,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.SWISH SNEAKERS IN CAMOSCIO blue CON STRASS MISURA 39,.
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Steve Madden Frauen Gorgeous Pumps rund Fashion Stiefel black Groesse 6 US 37,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Teva Women's W Arrowood Lux Waterproof Hiking shoes,
Skechers Women's Vinyasa - Unicorn Mist Micro Glitter Flip Flop,
Now to set up the Facebook ad!
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Skechers Women's Skech-Air Element, Running, Purple, Pink, 8.5 US M,.
The ad set is where the targeting magic happens.TIOSEBON Womens Slip On Trainers shoes Lightweight Walking Casual Running 6 UK,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Topo Athletic Womens Terraventure Running shoes W018 Light bluee Sapphire Sz 10,Skechers Sport Women's Empire Rock Around Fashion Sneaker - Choose SZ color,.Sperry Women's Seaside Nautical Perf Sneaker, pink, 10 Medium US,.
Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
Skechers Women's goldie-Diamond Wishes Rhinestone & Pearl Embellished Black UK 5,
Skechers Womens Go Walk 4-Reward Trainers Grey (Charcoal) 7 UK,. Other than that, it just runs in the background bringing my client new customers every week!
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Skechers Performance Women's Go Step Lite-Ovation Walking shoes,Black,8 M US,Learn more here.
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