Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” Stivale women Emanuelle Vee .Sconto -50 % Art.452-719V5 Col.black,.TEVA ARROWOOD SWIFT LACE QUARRY LAGOON blueE SPORT SNEAKERS WOMENS LACE UP SHOES,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Tara M.® Babs Womens Lightweight Black Flexible Leather Boot Size US 9.5M 629,.
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Superga Białe 2843 Comfleau 903,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Sneakers and Athletic Dr. Scholl's Global Lace - Original Collection Black,
STEVEN BY STEVE LOGIC Women Booties (6 M, BLACK),
Now to set up the Facebook ad!
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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The ad set is where the targeting magic happens.Skechers Men's Go Run 400 Multisport Outdoor shoes Black (Black) 9 UK,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
Skechers Women's, Empress Splendid Slip on shoes,
SOCOFY Women Winter Bohemian Splicing Flat Ethnic shoes Leather Knee High Boots,. Other than that, it just runs in the background bringing my client new customers every week!
Sneakers Isabel Marant Women - Leather (BK003118A033S),.
Stella McCartney Eclypse sneakers (size 38),
Sperry Top Sider Women’s GREENLAND Ankle Boots, Black, Size 7B,Learn more here.
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