Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” Stivali 127410 MISO STIVALETTI women BLACK,.Skechers Womens Activate Black Walking shoes Size 7.5,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Skechers Ultra Flex Pink White Women Running shoes Sneakers 12830-LTPK,.
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Sneakers slip - on GUESS Gisela White NEW,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
|Seller Notes:||“Steve Madden "Georgia Boot Gold Sequins can be reversed to blackGreat condition worn twiceVery comfyZipper side closerSize 8.5”|
|Accents:||Sequined||Occasion:||Fun, Casual, Dress, Outdoor, Party, Work|
|Features:||Sequin||Heel Height:||High (3 in. and Up)|
|Style:||Ankle Boots||US Shoe Size (Women's):||US 8.5|
|Theme:||Clubwear, Festival, Goth, Grunge|
|Width:||Medium (B, M)||Toe Type:||Round Toe|
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The ad set is where the targeting magic happens.SOCOFY Women Bowknot Splicing Jacquard Genuine Leather Zipper Boots Block,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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Sporto Waterproof Suede Tall Boot Side Winder Tassel Lace Up Black Leopard 9 M,. Other than that, it just runs in the background bringing my client new customers every week!
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Skechers Street Women's Darma-Perforated Leather Sneaker,Learn more here.
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