Skechers Women's Shape ups New Size 6.5 11800 metabolize metabolize metabolize no box new 414474

Skechers Women's Shape ups New Size 6.5 11800 metabolize metabolize metabolize no box new 414474

Skechers Women's Shape ups New Size 6.5 11800 metabolize metabolize metabolize no box new 414474

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Tamaris Black Pull On Chelsea Boots UK 8 EU 42 JS181 QQ 07,.Steve Madden Women's Jinx Ankle Bootie - Dark Grey - Size 7 M,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Tamaris Stiefeletten Heart & Sole Elouise 1-1-25305-29-030 black,.

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birthday messenger bot

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Superga 2750 Velvet Shiny Wrinkled Womens Pink Peach Fabric Trainers - 4 UK,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Skechers Womens Performance Black Walking shoes Size 6.5,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Sneakers and Athletic Kenneth Cole Kam Olive,.  Other than that, it just runs in the background bringing my client new customers every week!

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Skechers Street Women's Moda-Clean Fashion Sneaker,

Skechers Relaxed Fit Breathe Easy - Sweey Jam Black Mesh Fabric,Learn more here.

 

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