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ZARA black suede pointy toe suede ankle slim medium heel heel heel boots booties 39 9 e6674d

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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” ZARA Beige Combined leather Ankle Boots UK 5 Euro 38 shoes,.PUNK WOMENS LEATHER OVER KNEE HIGH BOOTS PLUS SIZE STRAP KNIGHT BOOTS POINTY TOE,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.ZAPATILLA NEW BALANCE WTGOBI-S2 RUNNING TRAIL,.

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birthday messenger bot

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Women's Nike Free RN Commuter Running shoes Size 7.5 Style 880842 003,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: like new. worn once.
Fastening: Zip EUR Shoe Size (Women's): 39
Style: Booties Color:

Black

US Shoe Size (Women's): 9 Brand:

Zara

Material: Suede Heel Type: Slim
UK Shoe Size (Women's): 6 UPC:

Does not apply

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The ad set is where the targeting magic happens.Zapatillas de running Joma C.Vitaly Lady 701 W R.VITALS-701,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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