Womens Womens Womens Nike Lunar Apparent Pure Platinum Women Running shoes 908998-010 size 10 e24931

Womens Womens Womens Nike Lunar Apparent Pure Platinum Women Running shoes 908998-010 size 10 e24931

Womens Womens Womens Nike Lunar Apparent Pure Platinum Women Running shoes 908998-010 size 10 e24931

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Women's Icebug Pytho3-L BUGrip Running shoes Size L10,5 New In Box,.Women's Nike Court Tranxition Basketball shoes Size 10 - Pink,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Women's Nike Dualtone Racer Premium Casual shoes size 7.5 black NEW,.

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+Jessica Simpson Baiden Boots, Women's Size 8.5 M, Black,

birthday messenger bot

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Womens Reebok Club C Trim Nubuck Pale Pink Trainers (SF32),.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Harley-Davidson Women's NIB Artesia Black Leather & Faux Fur Wedge Boots D83882,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Womens Nike Metcon 3 Weightlifting Training shoes Multiple Size 849807 600 Lava,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Womens Suede Leather Round Toe Platform Wedge Heels Knee High Boots Knight shoes,

campaign stats from running the birthday bot for 20 weeks

Ellie shoes E-517-Comet 5 Heel Knee Boot,.  Other than that, it just runs in the background bringing my client new customers every week!

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Womens stylish mid heel suede block pull on round toe ankle boots shoes new hot,

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