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Women's Victoria shoes Barcelona NAVY Canvas Lace-up Platform Trainers Trainers Trainers NEW 41bc20

Women's Victoria shoes Barcelona NAVY Canvas Lace-up Platform Trainers Trainers Trainers NEW 41bc20

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Womens New Fashion Leather Fur Trim Lace Up Combat Martin Ankle Boots shoes kksq,.ZARA BLACK CUT OUT SIDES ANKLE BOOTS SIZE UK 3 EU 36 USA 6,

But it’s also great for business marketing, too!

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birthday messenger bot

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birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Trainers
Features: Lace-Up Heel Style: Platform
Main Colour: Navy Material: Canvas


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The ad set is where the targeting magic happens.Womens Nike AIR JORDAN 1 HIGH ZIP shoes -Reg 150 -AQ3742 305 -Sz 9 -New,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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