Vogue Women's Leather shoes Mid-Calf Boots Block Heel Heel Heel Metal Decor Party Boot 3e1023

Vogue Women's Leather shoes Mid-Calf Boots Block Heel Heel Heel Metal Decor Party Boot 3e1023

Vogue Women's Leather shoes Mid-Calf Boots Block Heel Heel Heel Metal Decor Party Boot 3e1023

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Women's Nike AIR MAX 95+ BB (511308 001) Athletic shoes Size 6.5,.Fashion Womens Platform Over Knee Boots Thigh High Boots Stilettos Suede Pumps S,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Womens Nike Air Max 97 OG QS Metallic gold Red White SZ 8 (885691-700),.

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birthday messenger bot

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Womens Nike Air Huarache City Low Size 11 shoes AH6804 003 Triple Black,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Womens Lace Up Wedge Creeper shoes Sneaker Vogue Casual US SIZE Sport Athletic,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Womens Nike Air Huarache Run Pirnt 725076-007 Black Khaki Brand New Size 5.5,.  Other than that, it just runs in the background bringing my client new customers every week!

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Women's Sneakers & Athletic shoes OTBT Khora in Electric bluee,Learn more here.

 

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