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Women Black Leather Leather Leather Knee High Boots Vogue Riding gold Floral Warm Casual shoes c7a299

Women Black Leather Leather Leather Knee High Boots Vogue Riding gold Floral Warm Casual shoes c7a299

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Yellow Box Exceed Womens Boots Chestnut 8 US 6 UK n2,.Free People Callow Textured Black Suede Knee High Chelsea Tall Boots Size 38 New,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business. 150 KELSI DAGGER DESERT GREY MARIE BABY CALF ELASTIC LEATHER BOOT SZ 7M,.

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birthday messenger bot

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Worn once Rocket Dog size 8 (41) grey heel cowboy slouch mid calf boots,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Women's Suded Wedge Tassel Hidden Heel Over Knee Boots Europe Round Toe Party,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Women's size 7.5 Nike Free 5.0+ Hot Pink shoes,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Womens Sam Edelman Penny 2 Whiskey Equestrian Boot Size 6,.  Other than that, it just runs in the background bringing my client new customers every week!

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