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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Fashion Womens Leather Zipper Knight Block Heel Knee High Boots Riding Round Toe,.Lewit Renata Black Leather Over the Knee OTK Boots Tall Boots Womens Boots 37,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Womens Nike Air Zoom Vapor X HC Size 6.5 Tennis shoes AA8027 064 Wolf Grey Lava,.

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birthday messenger bot

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XTI Women's 48619 Ankle Boots Brown (Camel Camel) 7 UK,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Unbranded

Material: Leather Style: Fashion - Ankle
Occasion: Casual Width: Medium (B, M)
Fastening: Pull On Heel Height: Flat (0 to 1/2 in.)

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The ad set is where the targeting magic happens.Womens Denim Pointed Toe Side Zip Ankle Boots Velvet Warm Vogue Girl shoes Ths01,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Women's Nike Air Max 90 LX RAINBOW PONY HAIR PINK blueE MULTI 898512-200 sz 8.5,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

WOMEN'S NIKE AIR ZOOM FEARLESS FLYKNIT 2 New Beige Training shoes AA1214-200,.  Other than that, it just runs in the background bringing my client new customers every week!

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