NEW Frye Campus Black 14L Leather Tall Boots Sz. Sz. Sz. 6M 3f9fc8

NEW Frye Campus Black 14L Leather Tall Boots Sz. Sz. Sz. 6M 3f9fc8

NEW Frye Campus Black 14L Leather Tall Boots Sz. Sz. Sz. 6M 3f9fc8

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Retro Womens Leather Embroidey Knee High Knight Boots Stilettos Pointy Toe shoes,.Steve Madden Double Sided Zipper Leather Bootie Tan Women Sz 10 M 4071 ,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Women's J. Crew Dark Brown Leather Knee High Riding Boot Size 9 M,.

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birthday messenger bot

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COLUMBIA POWDER SUMMIT II MID WOMEN'S PURPLE WATERPROOF WINTER BOOTS, YL5386-562,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Brand:

Frye

Style: Riding Boots Boot Shaft Height: Mid-Calf
Width: Medium (B, M) US Shoe Size (Women's): US 6
Color:

Black

Material: Leather
UPC:

Does not apply

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The ad set is where the targeting magic happens.Zigi Soho NEW Sexy Layla Black Leather Low Heeled Knee High Riding Boots SZ 5.5,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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