Punk Punk Punk Women Riding Biker Ankle Boots Real Leather Rivet Lace up Chunky Ankle Boot 3f83bf

Punk Punk Punk Women Riding Biker Ankle Boots Real Leather Rivet Lace up Chunky Ankle Boot 3f83bf

Punk Punk Punk Women Riding Biker Ankle Boots Real Leather Rivet Lace up Chunky Ankle Boot 3f83bf

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Womens Lacoste Endliner 317 1 SPW Tennis White Low Top Casual Sneakers US 5-10,.Womens Nike Air Huarache Triple White 634835-108,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Zigi Soho Bryna Over The Knee Boot Black Floral Embroidered Size 8,.

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Women's Aldo Barra Taupe High Boots Size 7.5 M,

birthday messenger bot

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Zara Over The Knee Boots 6 BNWT,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.New Nine West Women's Celio Knee-High Boot Black Leather sz 6.5 M,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Sam Edelman Jacelyn Brown Booties Leather and Suede Stiletto Heel SZ 9.5 NEW,.  Other than that, it just runs in the background bringing my client new customers every week!

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Womens Flower Chunky Heel Roma Punk Vintage Ankle Boots shoes Buckles 2colors N1,

Women's Nike Air Huarache Run Ultra DB Size 5.5 (898634 700) No Lid To Box,Learn more here.

 

[Women's Nike Free TR Flyknit UK 4.5 EUR 38 Black Black-White-Volt, XTI Women's Black Faux Leather Boots Side Zip Closure Faux Fur Winter Autumn,]