Women's Go Walk Walk Walk Lite-15393 Ballet Flat c71007

Women's Go Walk Walk Walk Lite-15393 Ballet Flat c71007

Women's Go Walk Walk Walk Lite-15393 Ballet Flat c71007

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” David Tate Doran Boot - Women's Size 5.5 M, Black,.PEERAGE Megan Women Wide Width Leather Bootie with Zipper & Inner Fleece Lining,

But it’s also great for business marketing, too!

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birthday messenger bot

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Giuseppe Zanotti bluee Suede Stiletto Booties Size EU 40 US 10 RH10339 ,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Womens Leather Slim Heel Pointy Toe Zip Over The Knee Knight Riding Boots shoes,

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Unbranded

Product Line: Skechers GOwalk Style: Basketball Shoes
Pattern: Solid US Shoe Size (Women's): US 2
MPN:

Does Not Apply

Country/Region of Manufacture: United States

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The ad set is where the targeting magic happens.WOMEN'S KOOLABURRA LOGAN BLACK SUEDE FAUX FUR LINED BOOTS SIZE 6,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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