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Womens Suede Fur Snow Riding Boots Chunky Chunky Chunky High Heels Zip shoes A473 b6c105

Womens Suede Fur Snow Riding Boots Chunky Chunky Chunky High Heels Zip shoes A473 b6c105

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” 2019 Womens Pull On Cow leather Knee High Boots Bock High Heels shoes Riding Hot,.ZARA GREEN MEDIUM-HEELED STRAPY SANDALS SIZE UK 3 4,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.XOXO Women's Cammie Ankle Boot - Choose SZ color,.

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birthday messenger bot

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Anthropologie Vanessa Wu Embroidered Velvet Booties Sz 37 6.5 - NWT,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Womens Winter Flat Ankle Boots - AnjouFemme Ladies Walking Hiking Boots, Womens,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Women's Paul Green Munchen Brown Suede Leather Fashion Sneakers Size 8,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Women's Nike Air Max 270 Flyknit -Crimson Pulse White -Size 6 -AH6803 800 New ,.  Other than that, it just runs in the background bringing my client new customers every week!

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Womens shoes 2 STAR 8 (EU 41) sneakers multicolor textile AP709-C,Learn more here.

 

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