Womens MIA MIA MIA DALANEY black knee tall riding boots w buckles sz. 8.5, 12 NEW 90 8433e1

Womens MIA MIA MIA DALANEY black knee tall riding boots w  buckles sz. 8.5, 12 NEW   90 8433e1

Womens MIA MIA MIA DALANEY black knee tall riding boots w buckles sz. 8.5, 12 NEW 90 8433e1

Whether your hate ‘em or love ‘em, everyone has a birthday.

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But it’s also great for business marketing, too!

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birthday messenger bot

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birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition: New without box :
A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or may be missing original packaging materials (such as the original box or bag). The original tags may not be attached. For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category. See all condition definitions- opens in a new window or tab
Seller Notes: NEW W/ OUT BOX
Brand:

M.I.A.

Material: MAN MADE
Style: Knee High Boots Pattern: Solid
Width: Medium (B, M) Occasion: Casual
Color:

Black

Fastening: Zip
Heel Type: Block UPC:

does not apply

Heel Height: Low (3/4 in. to 1 1/2 in.)

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The ad set is where the targeting magic happens.Women's Memory Faction 3 Running shoes Black Sparkling Cosmo Metallic S 6.5 M US,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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