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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Women's Very Volatile Zeke Leather Bootie Size 7,.Women's Side Zip Ankle Boots High Heel Patent Faux Leather Pointed shoes US Size,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Womens Running Trainers Reebok ZPump Fusion 2.0 SPDR Sports Training shoes,.

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Dansko Womens Black Reggie Milled Nubuck Size 42 or Size 11,

birthday messenger bot

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Women's shoes VOILE whiteHE 10 (EU 40) sneakers silver yellow textile BT239-40,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Women's Safari Leather Embroidered Cowboy Western Boots Sz 8.5,

Womens trainers, pink new balance trainers, hardly been worn, Size 6,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Runway Ladies Crystal Block Heel PVC Knee High Boots Summer Sandals Sz 4-9 Hot,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Womens NIKE HYPERFEEL CROSS ELITE Black Running Trainers 638348 001,.  Other than that, it just runs in the background bringing my client new customers every week!

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Women Winter Rivet High Heels Genuine Leather Pointed Toe Warm Short Plush shoes,Learn more here.

 

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