Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” Galaxy Sun Moon 4 Handcrafted Boots,.TieDye Dragonfly Women's Leather Boots,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Cole Haan Women's Air Sadie Driver Penny Loafers Suede Leather 7644 Sz 5.5 B,.
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Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
|Seller Notes:||“Boots are pre owned, in Excellent Condition, very minor wear to original soles and heels”|
|Modified Item:||No||Boot Shaft Height:||Mid-Calf|
|Calf Width:||Medium||Occasion:||Casual, Dress, Party|
|Heel Height:||Low (3/4 in. to 1 1/2 in.)||Country/Region of Manufacture:||United States|
|US Shoe Size (Women's):||US 5||Model:|
|Toe Type:||Semi Round||Features:||Exotic Snake Skin|
|Width:||Medium (B, M)||Pattern:||Real Snake Skin|
Does not apply
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The ad set is where the targeting magic happens.Womens Pointed Toe Fur Lined color Stitched Suede Stiletto Chelsea Ankle Boots,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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BNWT ZARA BLACK FLAT LEATHER ANKLE BOOTS UK size 3,
Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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Alternative Dresser BNIB Pleaser Electra Boots Size 9 - Free Shipping,. Other than that, it just runs in the background bringing my client new customers every week!
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Ryka Navy Suede Leather Terrain Front Zip Boots UK 7.5 EUR 41 - New,
Womens Gladiator Leopard Stretchy Pointed Toe Knee High Boots High heel shoes Sz,Learn more here.
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