JANA Women's Boots, Ankle Ankle Ankle Boots, Boots, Real Leather Grey 25333 NEW c916d7

JANA Women's Boots, Ankle Ankle Ankle Boots, Boots, Real Leather Grey 25333 NEW c916d7

JANA Women's Boots, Ankle Ankle Ankle Boots, Boots, Real Leather Grey 25333 NEW c916d7

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Carlos by Santana Women's Bert Ankle Boot,.Ladies Clarks Cloud Steppers Ankle Boots - Caddell Sloane,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Franco Sarto Women's Christine Boot Size 6M,.

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birthday messenger bot

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Harley Davidson Tall Black Oil Resistant Womens Boots,.  The hope is that most people will bring family or friends with them to celebrate:

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Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Rachel Comey Buckle Oxfords 6.5 Black,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Jana Women's 8-8-27303-22 Mules Black (Black 001) 5 UK,.  Other than that, it just runs in the background bringing my client new customers every week!

NEW STYLISH Women Over the Knee Boots Pointy Toe Heel shoes Women Big Size 4-15,.

Harley-Davidson Women's Black Leather Pecos Riding Boots Size 9M NIB,

Vagabond Womens Dolores Mules Black (Black 20) 5 UK,Learn more here.

 

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