Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” KEEN Women's Galena Mid Snow Boot - Cascade Brown - US Womens 11 EU 42 - NEW,.D477 New w Box Women's Clarks Artisan Ideo Feast Brown Ankle Boot 5.5 M,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Ladies Clarks Ankle Boots Carleta Lyon,.
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Anniel Women Lace Up Round Toe bluee Italian Velvet shoes Rubber Sole Shiny Flats,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
|Condition:||New without box : |
A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or may be missing original packaging materials (such as the original box or bag). The original tags may not be attached. For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category. See all condition definitions- opens in a new window or tab
|Seller Notes:||“New - Without Box. Store display. Brand new never sold or worn. Few scuffs from being tried on and handled. Pictures show detail well.”|
|Style:||Jory Boots||Modified Item:||No|
|Boot Shaft Height:||Ankle||Occasion:||Casual, Dress, Outdoor, Party|
|US Shoe Size (Women's):||US 9||Width:||Medium (B, M)|
|Material:||Cow Suede/Faux Rabbit/Wool/Sheepskin||Color:|
|Heel Height:||Med (1 3/4 in. to 2 3/4 in.)||Features:||Buckle|
|EUR Shoe Size (Women's):||EUR 40||Model:|
|UK Shoe Size (Women's):||UK 7||MPN:|
Does not apply
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The ad set is where the targeting magic happens.Skechers Keepsakes 2.0 - Upland Boots Womens Lined Memory Foam shoes 44933,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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