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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Timber Land shoes 520024 BlackxGrey 5 1 2,.Columbia Snow Boots Sz 7,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Superfit Tedd Boys Girls Mens Womens Fleece Lined Warm Snow Ski Ankle Boots,.

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birthday messenger bot

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Munro Grace Womens Black Leather Zip Up Ankle Booties Size 8 M,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Unbranded

Occasion: Casual Boot Shaft Height: Ankle
Pattern: Solid Exact Heel Height: 1.77 inches
Sole: Synthetic Heel Type: Block
Width: Standard (B) Material: synthetic Leather

Nine West Frauen Stiefel black Groesse 5.5 US 36 EU,.

The ad set is where the targeting magic happens.New Frye Leather Ballet Carson Metallic Silver Ballerina Crackle Flats 148 Sz 6,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Jessica Simpson Ranica Tall Riding Boots Black 7M,.  Other than that, it just runs in the background bringing my client new customers every week!

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shoes REBECCA VAN DIK Femme black Cuir naturel TFAB190-T90.NE.01,

Eileen Fisher New Peer Brown Womens shoes Size 6.5 M Boots MSRP 285,Learn more here.

 

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