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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Womens Lace Up Round Toe Leather Low Flat Heels Rhinestone Tassels shoes US4.5-9,.Easy Street Women's Valiant Dress Pump - Choose SZ color,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Diane von Furstenberg Mollo Women’s Size 10M Black Leather Chelsea Boots X19-193,.

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Fergalicious Women's Bata Wide Calf Western Boot,

birthday messenger bot

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Texas Ladies Burgundy Western Boots Size 8M,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Ecco Knee High Leather Riding Boots Womens Size 8 Eur 38,

Nine West Women's KIRTLEY Leather Ankle Boot, - Choose SZ color,

Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marque: CAFéNOIR
Semelle: Caoutchouc Pointure: Autre
Fermeture: à lacets Couleur dominante: NERO
Talon: Talon large Dessus: Tissu
Code: JFD921010 Hauteur talon: 4 Centimètres

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The ad set is where the targeting magic happens.Crocs Women's CitiLane Low Canvas Slip-On - Choose SZ color,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Ivanka Trump Women's Pelinda Over The Knee Boot,Paolo Leather High Heels Black Boots Biker Style Size 39,.Betsey Johnson Women's Keeva Slouch Boot Size 6 US,.

Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Bakers Black Leather Over the Knee Tall Boots, size EU 41, US 7M, Made in Europe,

campaign stats from running the birthday bot for 20 weeks

Marco Tozzi Womens 2-2-25109-31 059 Ankle Boots Black (Black Pat b 059) 5 UK,.  Other than that, it just runs in the background bringing my client new customers every week!

Joan and David Daharlynn Boots,.

Milwaukee Performance womens black high heel boot with zipper accents,

Women's Olukai Waialua Mesh Slip On Loafers - Drop in Heel - Dark Shadow,Learn more here.

 

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