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BAR III Nimble Womens Size 8 M Grey Heel Heel Heel Ankle Boots f837d7

BAR III Nimble Womens Size 8 M Grey Heel Heel Heel Ankle Boots f837d7

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Doc Dr. Martens AirWair Canvas Light Purple Winter Boots Womens SZ 6 (AW004 ),.White Hot Womens Pointy Toe Buckle Flats Cow Leather OL Pearl Pumps shoes Black,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.J7125 New Women's BCBGeneration Sanji Black Suede Leather 6.5 M,.

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birthday messenger bot

Pleaser ADORE-2000 Knee High Boots Platforms (Exotic Dancing),.

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North Face Womens Shellista Ii Tall Brown Snow Boots Size 8.5,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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JBU by Jambu Women's Snowbird Weather Ready Snow Boot - Choose SZ color,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Nine West Womens Quasso Fabric Fashion Boot- Pick SZ color.,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Womens Round Toe Block color Low Heel Block Lace Up shoes Pumps Occident Leather,

campaign stats from running the birthday bot for 20 weeks

Isola Womens lander Leather Almond Toe Ankle Fashion, Caffe Brown, Size 7.5 j34k,.  Other than that, it just runs in the background bringing my client new customers every week!

Frye Carson Ballet Flats - Women's Size 7.5M - Black,.

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Steve Madden Hero Knee High Boots, Taupe Suede,Learn more here.

 

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