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Frye Booties Caramel Womens Womens Womens Size 6 9e2b6d

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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” NWD LANE BRYANT BROWN SUDED HEELED BOOTS sz 12W,.TheFlexx aus Italien Stiefelette green kaki,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Vince Camuto Womens Bendra Leather Almond Toe Knee High Riding, Black, Size 5.0,.

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shoes CAFéblack Femme black Tissu XW911-010,

birthday messenger bot

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Free People Century Flat Boot Womens Boots Black 10 US 8 UK,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition


Width: Medium (B, M) US Shoe Size (Women's): 6


Style: Booties

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The ad set is where the targeting magic happens.NEW Dr. Martens Pride 8 eye Pascals LGBT PRIDE Limited Edition Rare Size 5M 6L,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Sperry Women's Saltwater Misty Rain Boot,

campaign stats from running the birthday bot for 20 weeks

J7799 New Women's Wombat Australia Navy Suede Winter Boots 8 M,.  Other than that, it just runs in the background bringing my client new customers every week!

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