Nine West Womens Kerianna Closed Toe Toe Toe Over Knee Fashion, Black Suede, Size 9.5 NO e066d1

Nine West Womens Kerianna Closed Toe Toe Toe Over Knee Fashion, Black Suede, Size 9.5 NO e066d1

Nine West Womens Kerianna Closed Toe Toe Toe Over Knee Fashion, Black Suede, Size 9.5 NO e066d1

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Roman Women Slingback Buckle Close Toe Pumps shoes Pineapple Retro Fisher Sandal,.Womens Italian Leather Pointy Toe Side Zip Ankle Boots 5UK 6.5US,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.NEW MOVE ON Black Leather Knee High Boots 12W,.

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shoes PAPILLA Femme blue 4435VEL,.

Joan and David Alastair taupe suede bootie. Size 9. Stunning  Sexy bootie,

birthday messenger bot

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MINNETONKA shoes 230529 Brown 7,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Viking Elvida, Womens Wellington Boots Black (Black Olive 237) 5 UK,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Hush Puppies Lindsi Bria Ankle Boots Leather Chelsea Dealer Ladies Womens shoes,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Via Spiga boots size 8 (vintage),

campaign stats from running the birthday bot for 20 weeks

Lugz Drifter LX Womens Boot (M) US,.  Other than that, it just runs in the background bringing my client new customers every week!

Lauren Ralph Lauren Womens Booties Leather w Patent Leather Heel Ankle Black 8B,.

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Ivanka Trump Womens Hesther Suede Metallic Evening Sandals shoes BHFO 8819,Learn more here.

 

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