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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Womens Fashion Lamb Fur Leather Pearls Buckle Strap Winter Warm Snow Boots shoes,.Helle Comfort Women's Leather Ankle Booties Size 37 Snakeskin Print Black White,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Smoky Mountain--- Leather Cowgirl-- Amelia -- Brown Boots- 6476M--- Size 7M,.

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Pinto Di blue Women’s Tern Ankle Boots White (White) 5 UK,

birthday messenger bot

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Paul Green Munchen Art to Wear Olive Driving Moccasins 5.5 UK 8-8.5M,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Born

Style: Boots

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The ad set is where the targeting magic happens.Born Erie Moto Boots Mid Calf Black Leather,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Womens 7.5 37.5 Attilio Giusti Leombruni AGL Cap Toe Ballet Flats shoes bluee Blk,

campaign stats from running the birthday bot for 20 weeks

AE490 CRUZ shoes brown leather women boots EU 36,EU 37,EU 38,.  Other than that, it just runs in the background bringing my client new customers every week!

Prada Womens Black Leather, Athletic Moccasin Loafer, 37.5, US 7.5 M, .,.

Pleaser DEL4000 B M Womens Boot- Choose SZ color.,

ZARA Red Leather Studded Rocker Biker Ankle Boots rare sold out US 8 39,Learn more here.

 

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