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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” RACHEL COMEY Leather Natural Heel Ankle Boot Size 9,.Rockport Women's Total Motion Cherene Boot,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.The North Face UK4.5 Storm Strike WP Waterproof Boots EU 38.5 Us6.5 Grey,.

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birthday messenger bot

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Dr. Scholl's London Chelsea Bootie - Black US Size 6 NWOB,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens. Pleaser Delight-2023 blk patent lace-up stiletto platform knee high boots 8,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Hunter Women's Original Snow Boots - Size 8,

campaign stats from running the birthday bot for 20 weeks

Portland Boot Company Women's Zinnia Bootie, Black, Size 7.5 M US,.  Other than that, it just runs in the background bringing my client new customers every week!

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New Donald J Pliner Taria Expresso Vintage Suede Over the Knee Boot Women 6 398,Learn more here.

 

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