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Beautiful Marc By Marc Jacobs Brown Chestnut Chestnut Chestnut Leather Ankle Boots Size 37 U.S. 7 ef41f3

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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Remonte 70805 Leather Womens Boots Low Heel,. 120 Crocs Womens Modessa Synthetic Suede Button Boots, Espresso Espresso, US 8,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.New Free People Bainbridge Fringe Sneakers size 8.5,.

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birthday messenger bot

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Ellie shoes Women's 511-Gwen Motorcycle Boot - Choose SZ color,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Vince bluee Suede Espadrille Casual Slip On Comfort shoes Women's Size 10 M,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Women's Merrell Encore Q2 Ice Warm Fur Lining shoes Clog Stone Brown Suede J00788,

campaign stats from running the birthday bot for 20 weeks

Womens Lamb Furry Rhinestone Sequin Beaded Warm Slipper Mules Slip on shoes New,.  Other than that, it just runs in the background bringing my client new customers every week!

Harry Hall Adults Unisex Leather Endurance Boots (TL1569),.

Harley Davidson Black Leather Motorcyle Boot Double Zipper Womens US 5.5,

Women's Flat Casual Warm Ankle Boots Round Toe Lace up Winter Outdoor shoes Size,Learn more here.

 

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