Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” LADIES CLARKS LEATHER CUSHION ZIP LACE UP WEDGE CASUAL ANKLE BOOTS FIANNA HOLLY,.DKNY New Benson Beige Womens shoes Size 9.5 M Boots MSRP 175,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Miss Macie Women's Telluride Pull-On Leather Western Boots Chocolate,.
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NEW KEEN BURLINGTON WOMEN'S BLACK WTP LOW WINTER SNOW BOOTS SIZE 5,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Nine West Women's Sadiah Ankle Bootie - Choose SZ color,
Women's L.L.Bean Dark Green Rain Boots NIB ( 296495) SZ 7, 8, 9 M,
Now to set up the Facebook ad!
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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|Style:||Does not apply||Model:|
|Size Type:||Regular||Publisher:||Ellie Shoes|
|US Shoe Size (Women's):||Does not apply|
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The ad set is where the targeting magic happens.ZARA NEW BURGUNDY RED VELVET OVER THE KNEE HIGH HEEL BOOTS 5008 101 US 6.5 EU 37,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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Jessica Simpson Women's Orsona Boot - US Size 10 M NIB,. Other than that, it just runs in the background bringing my client new customers every week!
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CLARKS Women's Maypearl Alice Ankle Bootie,Learn more here.
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