Muk Luks Luks Luks Women's Nikki Boot 60cf42

Muk Luks Luks Luks Women's Nikki Boot 60cf42

Muk Luks Luks Luks Women's Nikki Boot 60cf42

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” SAS Simplify Loafer, Women's Size 9 M, Black,.New Attilio Giusti Leombruni Women's Flats With Detail Pointed Toe Black Sz 9.5,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.LUCKY BRAND NORDIC BOOTS ANKLE LEATHER DISTRESS LOOK OLIVE GREEN 5.5 M NEW,.

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birthday messenger bot

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NEW HARLEY-DAVIDSON WOMEN'S BOOTS D83672 KERRIE,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.CARVELA KURT GEIGER STORM BLACK LEATHER ANKLE BOOTS BOOTIES ZIP FRONT,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Crocs Women's Lodge Point Pull-On Snow Boot - Choose SZ color,.  Other than that, it just runs in the background bringing my client new customers every week!

New Diana Ferrari Austin Taupe Womens shoes Casual Boots Long,.

Carlos by Carlos Santana Talana Embroidered Peep-Toe Bootie 7.5 M Black NIB S6,

Sam Edelman Women's Cambell Ankle Bootie - Choose SZ color,Learn more here.

 

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