Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” New Franco Sarto Over The Knee Leather Riding Boot Retail 225,.Rockport Women's Carly Bootie Ankle Boot,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Steep suede shoes Shellys London, boots, motoboots, buckles,.
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Inuikii classic boots in Red size 40 NIB,.
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Kimkay chelsestiefelette Ankle Boot Women's shoes shoes Chelsea Boots Leather,Seychelles Women's Snare Cozy Dark Brown Suede Fur 6 M US,.Vintage 1980s Red or Dead Black Leather Square Toe Boots Size UK 3 - Never Worn,.
OTBT Women's Fanfare Snow Winter Ankle Boot size 10,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
|Condition:||New without box : |
A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or may be missing original packaging materials (such as the original box or bag). The original tags may not be attached. For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category. See all condition definitions- opens in a new window or tab
|Seller Notes:||“Display shoe. Like new, minor wear on soles.The images shown are of the actual shoes for sale.”|
|US Shoe Size (Women's):||US 6.5|
|Width:||Medium (B, M)||Boot Shaft Height:||Ankle|
|Heel Height:||High (3 in. and Up)||UPC:|
Does not apply
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The ad set is where the targeting magic happens.Womens Winter British Vintage Lace Up Punk Ankle Boot pink Print Motorcycle shoes,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
J.Crew Womens Emmett Boots Leather Black Knee Zip 8.5 New,
Nine West 25029649 Womens Savitra Synthetic Ankle Boot- Choose SZ color.,. Other than that, it just runs in the background bringing my client new customers every week!
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Lamo Women's Madelyn Chelsea Boot, Black, Size 8.0,
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