Womens STEVE MADDEN leopard print pony hair ankle ankle ankle booties sz. 6.5 NEW 160 e36356

Womens STEVE MADDEN leopard print pony hair ankle ankle ankle booties sz. 6.5 NEW   160 e36356

Womens STEVE MADDEN leopard print pony hair ankle ankle ankle booties sz. 6.5 NEW 160 e36356

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” shoes MIDELETTE women Tronchetti Bassi black Pelle naturale MYJ5497EV.NE.01,.La Canadienne Women's 8.5 Ankle Boot Black Suede Zip High Block Heels Booties,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.CAT P90682 Women's Athletic Style Work shoes Steel Toe Nonmetallic Size 7,.

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birthday messenger bot

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Pleaser Women's Delight 1030 Open Toe Bootie,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition: New without box :
A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or may be missing original packaging materials (such as the original box or bag). The original tags may not be attached. For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category. See all condition definitions- opens in a new window or tab
Seller Notes: New without box
Brand:

Steve Madden

Heel Height: High (3 in. and Up)
Style: Booties Material: Leather/Pony Hair
US Shoe Size (Women's): 6.5 Pattern: Animal Print
Width: Medium (B, M) Occasion: Special Occasion
Color:

Multi-Color

Fastening: Lace Up
Heel Type: Block UPC:

DOES NOT APPLY

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The ad set is where the targeting magic happens.New CARMELA Women's Leather Camel Ankle Boots Size 37 EUR,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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