The North Face Nuptse Purna II Women's Size 5 5 5 (NFDA32Y7YXW-050) 692c1f

The North Face Nuptse Purna II Women's Size 5 5 5 (NFDA32Y7YXW-050) 692c1f

The North Face Nuptse Purna II Women's Size 5 5 5 (NFDA32Y7YXW-050) 692c1f

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” New Pour la Victoire BLAKE Snake Print Leather Boot Bootie Silver Black 9.5,.Loeffler Randall Knit Leather Boots SZ 9,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Joseph Seibel Ladies Ankle Boots Boots shoes Size 41 Leather Black Np 126,.

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birthday messenger bot

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Vince Camuto Skylas Buckle Strap Ankle Boots Size 6B Leather Black,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Authentic Free Bird By Steven Brown Ankle Leather Boots Size 7M (U.K. Size 5),

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Boots TONY MORACod. ST1728 USED N.39 women Leather black Cowboy Bikers Country,.  Other than that, it just runs in the background bringing my client new customers every week!

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Adtec Women's Work Boots 9 Steel Toe Logger,Learn more here.

 

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