CATERPILLAR CATERPILLAR CATERPILLAR STEEL TOE CAP BOOTS BLACK LEATHER UK 7 6692f8

CATERPILLAR CATERPILLAR CATERPILLAR STEEL TOE CAP BOOTS BLACK LEATHER UK 7 6692f8

CATERPILLAR CATERPILLAR CATERPILLAR STEEL TOE CAP BOOTS BLACK LEATHER UK 7 6692f8

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” shoes DR. MARTENS Femme BORDEAUX Cuir naturel 1460-10072600,.NEW ORIZONTE DICE WOMENS EUROPEAN COMFORTABLE SOFT LEATHER ANKLE BOOTS,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Columbia Women's Cityside Fold Waterproof,.

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birthday messenger bot

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Women's Sweater Top Ankle Boots Winter Casual Block Heel Lace up Combat shoes,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.Muck Boots Company Women's ARCTIC SPORT II MID, BLACK, Neoprene Rubber,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

Pleaser FLAMINGO-1017SRS Women's Clear Black Rhinestones Simulated Fringe Boots,

campaign stats from running the birthday bot for 20 weeks

Fly London Salv Ladies Boot,.  Other than that, it just runs in the background bringing my client new customers every week!

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Ladies Corral With Studded Crossed Detail Cowgirl Boots Size 8.5 M,Learn more here.

 

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