Cole Haan Women Abbot Leather Leather Leather Ankle Stacked Heel Suede Casual Booties f48cce

Cole Haan Women Abbot Leather Leather Leather Ankle Stacked Heel  Suede Casual Booties f48cce

Cole Haan Women Abbot Leather Leather Leather Ankle Stacked Heel Suede Casual Booties f48cce

Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Clarks Women's Camel Arctic Venture Waterproof Winter Boot Faux Fur Lined Sz 8.5,.L'Autre Chose shoes 893079 Brown 36,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Manoukian 3765116 Leather Boat Ankle Boots Brown 185269,.

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birthday messenger bot

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Guess Women's Somers Boots in Black,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Boot Shaft Height: Ankle
Pattern: Solid Brand:

Cole Haan

Occasion: Casual US Shoe Size (Women's): US 7.5
Heel Type: Stacked Heel Height: Low (3/4 in. to 1 1/2 in.)
Width: Medium (B, M) Material: Leather
MPN:

Does Not Apply

Style: Booties
UPC:

Does not apply

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The ad set is where the targeting magic happens.Frye New Without Box Cognac Billy Western Boot Size 8.5,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

See By Chloe Brown Knee High Suede Boots Size 5.5,

campaign stats from running the birthday bot for 20 weeks

Columbia Women's Minx Shorty Iii Ankle Boot color Black, Pebble,.  Other than that, it just runs in the background bringing my client new customers every week!

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