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women Rieker Y3361 brown ou red red red Décontracté Doublé Chaud Bottines fbaa1b

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Whether your hate ‘em or love ‘em, everyone has a birthday.

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But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Vince Camuto Womens keliana Fabric Open Toe Over Knee Fashion Boots,.

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birthday messenger bot

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Pleaser 6 Stiletto Heel Black Platform Buckle Knee Boots 6 7 8 9 10 11 12 13 14,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Now to set up the Facebook ad!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Bottines
Marque: Rieker EAN:

Non applicable

Semelle: Synthétique Matière: Cuir
Occasion: Décontracté Modèle de l'article: y3361
Type de talon: Bloque Hauteur du Talon: Talon Bas (1.3-3,8 Cm)
Modifié Article: Non Bottes Shaft Hauteur: Cheville
Alignement: Textile Caractéristiques: Doublure Polaire, Fermeture Éclair

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The ad set is where the targeting magic happens.Tory Burch Adrienne Wedge Ankle Boots size6.5 medium,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

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Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

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