Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” FAST SHIP NEW SZ 6 FREEBIRD BY STEVEN FIRE TAN SUEDE LEATHER CROSS TALL BOOT,.Fly london Yama Chocolate Bronze Womens Suede Ankle Boots,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Clarks Women's Dalia Pearl Closed-Toe Pumps Grey (Dark Grey Nubuck) 7 UK,.
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Teva Women's Foxy Lace WP Black Waterproof boot,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
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Now to set up the Facebook ad!
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Width:||Medium (B, M)||Style:||Fashion - Ankle|
Fatigue Suede (Brown)
|Heel Height:||High (3 in. and Up)|
|Material:||Suede and Leather|
Nine West Women's MUBINA Suede Fashion Boot, - Choose SZ color,.
The ad set is where the targeting magic happens.FRYE BLACK LEATHER TALL ENGINEER RIDING BELTED BUCKLE OIL RESISTANT BOOTS SZ 9,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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WOMEN'S LONG BOOTS WITH ZIPPER BY D.BIGIONI,
Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
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Zara Women Velvet Over The Knee High Heel Boots Navy bluee Size 7.5 EU 38 NWT,. Other than that, it just runs in the background bringing my client new customers every week!
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