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Whether your hate ‘em or love ‘em, everyone has a birthday.

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“Wait! Facebook knows your birthday?” Red Comfortable Leather VINCEZA boots,.Joie Suede Mathilde Bootie size 37 Never worn, New With Box,

But it’s also great for business marketing, too!

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Having a Facebook birthday offer is a win-win situation for both the customer and the business.Caterpillar Women's Brode Steel Toe Work shoes Dark Grey 9 M US,.

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David Tate Lindsey Women's Boot, Black, Size 9.0 US 7 UK,.

Very Volatile Womens Salo Ankle Boot- Pick SZ color.,

birthday messenger bot

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Brown color Pu Leather Tassel Handmade Vintage Comfortable Boots for Women,.  The hope is that most people will bring family or friends with them to celebrate:

birthday bot on messenger for mexican restaurant

Other ideas for birthday offers you can deploy:

  • Discount code larger than what you usually offer in your promotions
  • A birthday bundle of your products
  • A free gift in-store the month of their birthday
  • Free choice of product from your site (this works well for digital product or physical)
  • 1-hour digital service/ evaluation/ optimization

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Tamaris Womens 25530-27 Cognac Mocca Leather XS Shaft Knee Lenght Winter Boots,

DR. MARTENS Maelly white T Lamper hi-top trainer boots UK 8 EU 42 BNIB,

Now to set up the Facebook ad!

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The ad set is where the targeting magic happens.1. State Womens Zalena Leather Pointed Toe Mid-Calf Fashion, Black, Size 6.0,

setting up birthday ads

Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:

targeting for a birthday bot

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Once you have the targeting in place, you move over to create the actual ad.

Choose your creative (a photo or video), and then create the ad copy and headline.  You then connect the ad to your ManyChat JSON Growth Tool.

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Here is the opt-in flow I created for the restaurant:

Brand New Designer Leather Boots From Wonders Eu Size 40,

Gabor Women's Comfort Sport Ankle Boots Black,

Hit “Publish” and your ad will be submitted to Facebook for approval!

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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):

  • Average ad spend: $5.00 a day
  • 485 new subscribers
  • Cost per subscriber: $1.02 a subscriber
  • Relevancy Score of 6 (out of 10)
  • People see the ad around 2 times in a week (which means no ad fatigue)

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campaign stats from running the birthday bot for 20 weeks

Mag Chelsea Black Ankle Boots Size US.10 UK.9.5 EU. 43,.  Other than that, it just runs in the background bringing my client new customers every week!

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Lucky Brand Women's Pembe Knee High Boot - Choose SZ color,Learn more here.

 

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