Whether your hate ‘em or love ‘em, everyone has a birthday.
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“Wait! Facebook knows your birthday?” PEDRO GARCIA SCHUHWERK FRAU BUCHSE WILDLEDER SCHWARTZ - 2522,.NCAA Baylor Bears Women's 10-Inch Gameday Boots,
But it’s also great for business marketing, too!
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Having a Facebook birthday offer is a win-win situation for both the customer and the business.NEW Becca Boots - Black Lux by Bed Stu Leather Biker look Size 6.5 - 9,.
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Bottine en cuir black pour femme Ixos TRONCHETTO CESINAblack,Unisa Women’'s Korbma_st Ankle Boots Black (Black Black) 6 UK,.Bottes vintage 1982 gold - MONCLAIR --- T. 39,5,.
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NEW Stuart Weitzman Hijack Black Suede Over The Knee Heeled Boot SZ 11.5M 756,. The hope is that most people will bring family or friends with them to celebrate:
Other ideas for birthday offers you can deploy:
- Discount code larger than what you usually offer in your promotions
- A birthday bundle of your products
- A free gift in-store the month of their birthday
- Free choice of product from your site (this works well for digital product or physical)
- 1-hour digital service/ evaluation/ optimization
Chloe Gorgeous Brown Leather Womens Boots 38EUR 7US 5UK,New 1.2K BOTTEGA VENETA black zip front black BOOTS 40.5 10.5,.STIVALETTO women CRIME LONDON HOXTON LEATHER ZIP LATERALE PLATINO,.
BOTIN CHELSEA silverFORMA CON CIERRE black IXOS,
New AQUATALIA Size 8 LENORE Brown Suede & Fleece Weatherproof Boots,
Now to set up the Facebook ad!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
|Seller Notes:||“Mild marks/blemishes on uppers and light wear on outsoles.”|
|US Shoe Size (Women's):||6||Brand:|
|Width:||Medium (B, M)||UPC:|
Does not apply
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The ad set is where the targeting magic happens.Lowa Sassa GORE-TEX Mid WS Boot (Women’s) - Anthracite Berry - 235 - NEW,
Under detailed targeting, this is where you choose the “Upcoming Birthday” Life Event:
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Once you have the targeting in place, you move over to create the actual ad.
Choose your creative (a photo or video), and then create the ad copy and headline. You then connect the ad to your ManyChat JSON Growth Tool.
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Here is the opt-in flow I created for the restaurant:
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Shellys London Women's Kemper Oxford - Choose SZ color,
Hit “Publish” and your ad will be submitted to Facebook for approval!
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Here are some of my stats after deploying a birthday bot for 20 weeks (see image below):
- Average ad spend: $5.00 a day
- 485 new subscribers
- Cost per subscriber: $1.02 a subscriber
- Relevancy Score of 6 (out of 10)
- People see the ad around 2 times in a week (which means no ad fatigue)
Kenneth Cole New York Women's Artie Pull On Ankle - Choose SZ color,
REDUCED 350 NIB Rag&Bone “Beha” Boot Hot Pink Sz 37 (ret 525),. Other than that, it just runs in the background bringing my client new customers every week!
New Marsell Distressed Black Foldable Ankle Mid-calf Boots 38,.
DKNY Cora Knee Boots Burgundy 6W,
WOMEN'S FRYE BOOTS MELISSA STUD BACK ZIP IN BLACK 75436,Learn more here.
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